Apple’s Core Marketing Principles
Empathy
An intimate connection with the feelings of a customer. We will truly understand their needs better than any company
Focus
in order to do a good job on the things we decide to do, we must eliminate all of the unimportant opportunities.
Impute
People form an opinion about a company or a product based on the signals it conveys. People do judge a book by it’s cover. We may have the best product, the highest quality, the most useful software etc; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
Apple’s three core marketing principles were written down on one page by Mike Markkula, a former early employee at Intel. Mike worked with Jobs to create the initial business plan, and extended a $250,000 line of credit for 1/3 ownership. Mike was employee #3 and said, ”You should never start a company with a goal of getting rich. Your goal should be making something you believe in and a company that will last.”
via colinanawaty & Walter Isaacson’s Steve Jobs book.
